I've seen shitty looking sites making good returns while fancy expensive sites make next to nothing. It comes down to content.
Traffic can easily be bought but again - what quality of traffic? As nikki99 said skimmed traffic among other types simply don't bring in the returns we'd hope for. Just getting clicks isn't enough - you need to follow the traffic on your site to see where it's going and how much actually make it to the last page of your payment section. So of that 5 to 6k of traffic what's happening to it? Do they click off on the first or 2nd page? Do they make it to the payment page? Do they loose the emotional buy because there is to many pages to fill out to get the password? Do you have to much or little free content?
So many questions to ask and no simple answer to how much since you haven't told us what type of site - niche you have? What countries are you focused on? Finally what is your SEO like? I mean are you solely dependent on purchased traffic - social media traffic or other types? We need to know this to give a better answer to your question
|