And just for motivation. SEO certainly pays off if done correctly. And it takes same time to see results in most of the cases. This is the GSC graph of one of my, well let's say friend, not a client.
We started with SEO consultations in Dec 2021. The document changes took place starting from March 2022 . You can clearly see the effects, after some period. (around 2-3 months)
It's a mainstream ecommerce website in a competitive niche.
Highly commercial/transactional intent KWs/topics.
Needless to say, organics sales increase is over 300% now, compared to the previous period.