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The content is what generally sells but if you are concerned you can always do A/B testing to see which Tour converts better. A lot of NATS sites have generic-looking Tours. You can come up with a decent Tour from the NATS admin.
For me I test out different designs and swap them out every six-twelve months to keep things fresh. But this is only after testing the conversion rate for any new Tours. If they do not perform well I leave the old, better converting Tours up.
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