Depends on your volume.
Going from 1:1000 to 1:500 when you only made 5 sales per day before moves the needle, but barely. Copy can probably achieve similar results for less cost.
Going from 1:1000 to 1:500 when you had 50 (new) sales daily before means you'll make your money back in a couple days and is very worth it.
It also depends on what you call "cookie cutter". There's some shit tours that I've sent hundreds of thousands of visits to with no joins and given the program owner plenty of (free) advice to no avail. They lack basic stuff like calls to action and legible copy.
I've sent the same amount of traffic to sites in the same niche but with the "basics" (CTA, good copy, etc) covered and converted at 1:500. I wouldn't say those sites are pretty or exceptionally well designed, they just do the basics. In adult, that's not that common.
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