Women watch plenty of porn, and they have their own preferences just like men do. So I think "porn for women" is a bit of a broad-spectrum term, but it certainly exists.
The "porn for women" (niche?) is more softcore and sensual porn, sometimes with hotter men, but I think that's just mislabeled softcore/art porn. The sites you're looking at are probably just cashing in on the search term.
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