Well for starters on a gay URL or any URL you need to try and make it so that it's easy to remember but also something that easy to share.
I worked in the gay industry for 6 years many years back and one thing I found is that straight men also visit gay sites - so if you're buying traffic don't hesitate to include some straight sites - you'll be surprised.
Please make sure that if you're writing - find someone that is gay or sensitive to their way of life. They can spot fake posts and writing a mile off much less the phrases and terms used.
When shooting or creating content please remember that there are different classes of desires within the community eg. bears, twinks etc.
Advertising - Cybersocket was huge but recently their site and magazine I believe stopped and now is run by
https://gay.fleshbot.com/ but Cybersocket still has it's online awards that you may want to look into for exposure.
[email protected]
Yet outside of that - make sure you're content is of high quality - and also see if you can do something with
https://www.badpuppy.com/ they are wonderful and been around a long time.