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first of all id replace all outbound links to dead sponsors , this can be done probably within a day and some clever
mysql commands
2nd : if you track your incoming traffic lets say on cloudflare and it says 12.000 a day and if you have no strong application firewall, this can mean 11.000 out of those 12.000 uniques are useless bots (they all have fake referer from google). i noticed this behaviour on some of my older and dying sites. So before putting in to much effort i first check where that traffic is coming from, how human is it etc etc..
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