Lots of mainstream companies are doing this now, too, mostly restaurants. They add on a fee to make more money but to make the menu items seem cheaper. To me it seems illegal, though..
But in this case, especially if it's a bigger company, maybe someone had the idea of making a signup fee to try to make more money on people who cancel and re-subscribe a lot to keep them rebilling, or maybe multiple fees if there is a trial somewhere. But, it's hard enough as it is these days for converting paysite signups that it seems like it will hurt their sales..
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