Quote:
Originally Posted by fuzebox
I wonder if anyone will post a figure in here  |
I'll post a purely
HYPOTHETICAL figure here - Well, I'll let you lot do the math
OK, first -
Hypothetical Background info: So you have a basic membership site, couple of updates a week, 29.99 per month (well we shall say 30.00 for ease of maths)
Now you have a banner on a page that is visited by 3 and a half million people, over time period 'X'
Now, of those 3 and a half million people some HAVE to click your banner - Its the law of large numbers - Some will click it because they want to see your site - Some will click it because they just 'Liked the colour of the banner' - Some will click it by mistake - etc etc... Point being that a certain amount of people HAVE to click your banner - Again, law of large numbers...
So, lets say that less than 1% of the people who see your banner click on. Infact, lets half that - Half of One Percent of the people who see your banner are going to click it? How much is that?
3.5 million * 0.005 = 17,500 So, 17,500 people clicked on your banner...
Of that 17,500 how many people paid to join your site? Again, using the law of large numbers, lets say again that just half of 1 percent of those 17,500 people who clicked decide to go ahead and join up...
Of the 17,500 people who clicked the banner, 0.005 * 17,500 = 87.5 people actually paid you £30.00 each.
So, you earned 87.5 * £30.00 =
£2,625.00
OK not bad... But what time period is period X? How long did it take for 3 and a half million people (already in the market for adult content) to be exposed to your banner?
6 Months? Congrats you've earned £5,250.00 a year! Whoop!
But what if I were to tell you that the time period of 'X' actually happened TWICE PER WEEK!
'X' Was from Monday Midday until the Start of Friday, and X period 2 was between the Start of Friday, over the weekend, until midday Monday...
So Congrats! You're now earning £5,250.00 a week! But thats still shit... And way off base... Why?
Because we are talking about the time period of the years 2001 / 2003... Not really early on in the game, but still in the internets golden years - Yeah, there's more competition - But also more people happy to use the credit card to PAY for porn... Kinda the sweet spot (imho)
And back then, fact is, it
wasn't a case of 'Half Of One Percent' converting... It was a lot closer to
'One in Three' - So using the formulas above, you do the math...
During time period X 17,000 pre qualified leads arrive and
ONE IN THREE converts to give you
£30.00 - Period X happens
TWICE a week...
Fucking scary! Especially when the sites running itself and you are free to give your attention to more lucrative matters... But like I said at the start.
THIS NEVER HAPPENED - EVER - ITS ALL HYPOTHETICAL...
coz remember...
i cunta4d2 tell the truth...
