1. Don't hire an SEO company. You'll burn your money with very little results
2. You MAY hire someone to consult initially on your project to setup a game plan and help with your on-site SEO. Even then, you'll need to find somebody trustworthy and good at what they do (they are rare).
3. A CB whitelabel by default is noindex. I think you said it's custom, but I don't know if that means it's not a simple whitelabel.
4. Start small. Learn, then scale up. If you blow your entire budget right now, you will absolutely regret it. There are plenty of people out there ready to take your money and give you subpar links/work.
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skype: lordofthecameltoe
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