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A few thoughts.
1. Get a good .com.
One that is brandable. This can make a big difference in sales. I have one site with a 4 letter domain that converts with ease. And I suspect it is because I use a 4 letter domain name. I should have used this for my main pay site.
2. It is not 2005.
In 2005 you could put up a pay site and get sales. Today this is not the case.
3. Running costs.
If you plan on doing everything yourself, then chances are you will be needing a dedicated server. This could be $300 a month. And with 4k films you may need to go bigger and bigger as 4k films are huge files.
This does not take into factors such as cost of content.
4. Content.
Are you using exclusive or non exclusive content?
If you use old content, people may tell, and be put off.
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