Quote:
Originally Posted by MrUnderwater
Hello friends of cultivated entertainment!
I have a question for you professionals:
How would you design the price structure of a membership site? 
At the moment I have
9.95 Trial 7-days Recurring 29.95 monthly
29.95 Recurring monthly
39.95 One month non recurring
69.95 3 months recurring
99.95 6 months recurring
What I notice is that many users cancel immediately after purchasing from Verotel BEFORE they even log on to the site. That means they only want to look 1 week and then no more. That is a pity! But many have certainly had bad experiences with porn site memberships and prefer to cancel right away.
But I see that other sites offer no trial membership at all but e.g. ONLY 29.95 monthly or longer memberships with discount (3 months / 6 months).
What is your experience? Is it maybe Verotel because they point out the possibility of cancellation so nicely in their confirmation email? How is it with other payment processors? E.g. Securion? 
Or should I think completely new and "sell" the clips by token?
You can expect my eternal gratitude for any helpful tips!
Maybe you will get real practical experiences shared here and not just "I would" or "I think". After all, only professionals are on the road here...  |
A lot to answer.
First, do you want affiliates. If so, ccbill may work out best as you probably would find more will promote a ccbill site, than Verotel because it is easy to sign up as an affiliate.
Next you need to consider if your content is exclusive or not. And how much content. And how good is it.
Another thing is, what works for one person may not work for you.
For me your pricing seems right.
I personally like trials (but if you do not have much content then it may not be so good), as I find many people join that way, and stay members for months. I often suspect that people think it is worth having a look for a $1 or so, as if it is not for them, then its not the end of the world.
Personally I would have the trial only a day or so long, as 7 days may be enough to download all they want and leave. If it is a day, then they have no option to let the billing go monthly, if they want your stuff. Something such as $2 for a days trial may convert a lot better for you. But again what works for me may not for you.
I think many