Quote:
Originally Posted by The Porn Nerd
I think the number of options is definitely a factor. I currently have four pricing options but will be reducing that to three (monthly recurring, six month and one year recurring). Trying to keep it simple stupid (KISS method lol).
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Exactly - The last thing you wanna be doing is working out the best option, when all you wanna do is get to the content...
Plus, there's always a bit of reverse psychology going on (in a bad way) when people see a recurring AND non recurring option. Perhaps its supposed to make the punter think - OK, I pay an extra few bucks, but I dont need to cancel - But to many is says - Hold on - If I DONT choose that option, IS IT GOING TO BE HARD FOR ME TO CANCEL? And again, that kills the mood...
Anyway, back to Sindrive. Had they just said that its 39.99 a month, I may well have just signed up for the month and canceled in a few days time... Likewise had it said 39.99 but recurs at a discounted 24.99 from next month on, I may have well have signed up and NOT cancelled a few days later...
But because the have it as some kinda bogus 'Signup Fee' which makes ZERO sense, either to me as someone in the know, or me as a paying punter - I chose NOT to join instead... Their loss
