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Part of the problem maybe a lack of originality in content for adverts as well. Most just copy someone else or google an idea rather than actually take time being creative.
Several years ago someone asked me to create an advert for them in a sea of shiny new very colorful adverts - I decided to go retro - back to the 60's and it worked. Not only traffic but sales since the companies target was an older generation but also teh younger ones appreciated a retro style which you find even when buying paint colors and furniture. Point is - it can - but usually doesn't including porn mostly because few have the ability to think outside the box and actually do something heir competitors aren't.
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