Successfully monetizing Twitter has always been the challenge.
Platforms of such magnitude have to juggle scale and net return in an tech/biz ecology that has no comparable precedent.
"Crazy" rules and limits will be tested. I'm sure the wildest possibilities have yet to come with AI driving the test bench.
It has less to do with making sense to "users", as long as they're hooked enough to not leave, and more to do with finding/tuning the sweet profit spots - remembering that "profit" is not limited to revenue streams.
If the platform can be proven as a good source of backend user profiling data, there is precedence for substantial military/intelligence 3-letter department sponsorship.
Having any expectations for such platforms to actually serve any social purpose, is about as naïve as it gets.
It's just a toy.
