Thanks for all the feedback so far! Email newsletters definitely fell out of popularity over the past decade, but the resurgence is what got me thinking about it. Some say it still has the best ROI.
I think the challenge for email marketing is how technical it can be. We run our own SMTP gateway, have our own warmed IP addresses, and I studied the laws to see if it's acceptable to include nude images in the body of an email (it is, given the proper opt-in and subject line).
I can tell we're inboxing mostly because of the open rate (20-30% which is average for all newsletters), but I also manage the list aggressively and cut off subscribers who don't open an email for a couple weeks.
Quote:
Originally Posted by plsureking
the market of daily emails? what makes you think 'not too many' people are doing it?
#
|
Before starting, I did a couple hours of research and could only find a handful of active "porn in your email" focused newsletters. I know there's an overwhelming amount of email marketing going on, just couldn't find much with adult content in them.
Quote:
Originally Posted by TheLegacy
Daily is a bit to much even for spammers btw.
You also speak of how many have opted in but of all those is your unsubscribe numbers?
...
if you're merely attempting to get people to show up at your site by playing the shell game of look at this article and then insert your name and links everywhere then it's spam
#
|
I don't have any content sites of my own at the moment. Perhaps eventually it could be monetized by partnering with an existing website, OF creators, or even inserting affiliate links.
When thinking about frequency (daily/weekly, etc), I tried to consider the habits of a typical porn viewer. Once a day for a quick look seems like a common profile, so I wanted to emulate that. If the newsletter is in their inbox when they wake up, it might be the starting point for the day's session.
There have been about ~500 total subscribers since I first started to market the letter, and right now the list size is about 400. So 100 unsubs. I'm not yet tracking why people unsubscribe - it might just be that they don't like the same porn I do or just wanted a look. I also have no idea what a normal churn rate should be yet.
Of course, these numbers are still much too low to start thinking about making any money. But I'm really curious about the economics: total cost to obtain a subscriber and average lifetime value of a subscriber. I feel that if I could start to get a grasp on that, I could decide when it makes sense to pour some cash into growth.