i dont see the purpose of GA anymore. tracking and reporting can be done fast with private software now.
personally i think GA gets harder to use every 'update'. this latest new version bs in July was my final straw. i moved all tracking and reporting in-house.
the only thing i found useful with GA was search data tied to advertising. pretty much useless if you don't advertise. G webmaster tools will show you top incoming terms. that only requires authenticating the domain. they don't send your site data back to their data warehouses every click.
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