Quote:
Originally Posted by NatalieK
agreeing with you, although, the sales option to drop the $10 monthly gave us many extra sales last month...
itīs a great idea to do sales occasionally, like a summer sale blast, $10 this month...
no rebills, just the join, then the full $24.99 again!
Iīll be offering a $15 for Christmas & maybe a $10 for Halloween week  |
Having the sales option is one of the reasons for raising the prices. I will be sending out emails via YNOT Mail with sales and doing Specials throughout the year. The psychology behind changing the pricing is this:
$29.95 monthly (rebills at same price) = $1 day
$69.95 for 3 months (rebills at same price) = $23 a month, or a 25% discount. A nice savings but not big enough for many to choose it while enough price difference to drive the basic monthly. May forget to cancel.
$109.95 for 6 months (rebills at same price) = $18 a month, or a 40% discount. A better savings so many will choose this and hopefully forget to cancel.
$199.95 yearly one time only = $16.50 a month, or a 45% discount with the added benefit of not having to remember to cancel.
I used to offer (and may bring back if this new pricing structure is a disaster) a one-time only option at $34.95 for one month. Many choose this option but (obviously) rebills are less than they could be. So my thinking is we try this for awhile and see how it goes.
For Affiliates: better rebills mean higher payouts, and if a Member chooses the yearly option you would now get a cool $100! Win-win-win (you, Members, me).