Quote:
Originally Posted by fuzebox
I disagree 100% and believe it is the opposite.
Without being able to forecast or reliably scale your traffic, you have a hobby reliant on luck rather than a business. Especially with the state of SEO and organic traffic generation in 2023.
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That is debatable but it is also depending whatever make you conformable - i more preffer media buying because i don't have will to fuck around with google constant changes. But media buying as traffic source can be lost too - competition could have bigger ROI and you cant follow it, and suddenly from doing hundreds/thousand a day you are on zero unless you manage to find alternative source.