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Also: I think that the amount of advertising has is destroying what makes the Internet useful. I don't mind a banner ad here or there, but pop-ups and other intrusive ads are just plain dumb. If I go to Popsci.com for example on my phone, Sometimes as much as 40% of the screen space is covered with ads. I used to love popsci.com but since they started over-selling their adspace, I rarely go there anymore.
I think site owners can learn from this. Sure you want more revenue but if the ads are making it harder for your users to enjoy the content, maybe consider dialing it back a little.
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