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first off, never assume it's intentional. I made that mistake once myself years ago...had an (unpaid) recip link with a gfy'er I knew from here (not a friend, just someone I knew from around here) and when I redesigned my site with a new theme and redid my footer I fucked up and forgot the link
he messaged me all...uh, what's up?
profuse apologies, gave him a better link placement as apology until his site went offline a few years later
it was a mistake and rather than getting pissed he messaged me, which I appreciated as had NO idea of the issue. I just fucked up, wasn't tryna mess around
you mention multiple owners, and PAID links? that's service in exchange for money, not quid pro quo
I'd still message them to inquire as to what occurred, but if that doesn't work then name them here, esp if they actively sell links
it's stealing if they operate that way
but yeah, oversights happen. never assume the worst. contact them via email and PM and see what happens
good luck
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