How do you count delayed conversions/sales?
Not all sales are done immediately after surfer visit, sometime user decide to buy days later, sometime even weeks and months. Just noticed on one network, when such thing occur, if sale originated from earlier date, then they put in statistic that sale on original visit date, and not for today. But in my system i would always count it as today sale, regardless did visitor visited today or before. However, it seems there is one advantage of counting as original date sale - it gives you a better view of current day performance, since those delayed sales can create false view how current day is having good performance, while in reality it could be bad if most of sales originated from earlier days. Any thoughs about it?
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