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How do you count delayed conversions/sales?
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11-08-2023, 11:32 AM
fuzebox
making it rain
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Join Date: Oct 2003
Location: seattle
Posts: 22,008
I do reports on original click date (to gauge traffic quality / spend roi) and conversion/transaction dates (for accounting).
Both are important, but from a media buy standpoint the original click date matters more.
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