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The initial dip in affiliate sales at the beginning of January is a common trend, influenced by several factors affecting consumer behavior and spending habits.
Post-Holiday Spending Exhaustion:
After the holiday season, consumers often experience spending fatigue, redirecting their focus toward saving and financial recovery, leading to a temporary reduction in discretionary purchases.
New Year's Resolutions:
January marks the season of resolutions, with consumers prioritizing healthier habits and financial responsibility over discretionary spending, impacting sales in affiliate marketing.
It will pick back up again once people get back to their old dirty habits.
It would be great to see some adult affiliates verify these trends.
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