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My clients sales are up - perhaps you need to adjust your strategy ahead of time for the possibility of difficult months. Yet over the years I've heard sales are down because - "it's christmas or it's a holiday or summer everyone is out - from back to school to tax seaon everyone attempts to create a false narrative on low sales. NOTE the world does not operate on American calendar or events.
Now January on a webmaster side is difficult because many are at a trade show.
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