Originally Posted by 2MuchMark

Well, maybe it is Covid related, but are you sure?

If I were you I would look at the following:

- Is my traffic volume more or less the same?
- Are my traffic sources the same?
- Is the frequency of my new content publishing the same?
- Is the quality of my new content the same level as previous content?
- Has the interests of my customers shifted? (Are you asking them?)
- Do my customers have about the same amount of disposable income as they have in the past?
- Is there new types of content (Instagram / TikTok) they are more interested in?
- Are my competitors out-performing me? If so, how?
- Is my website under-performing in SEO?
- Etc...

My point is that yes of course, Covid is probably partially responsible. Some people lost work, others are spending more money on other things, probably lots of babies were born post-covid and now parents have new costs associated with those little buggers, etc. But since you have all of that data, don't you owe it to yourself as an employee of your own company to dig through it? Maybe you will find something out that you can fix, and then boost your sales.

Sorry to press you on this - I love data. If I were you I would be buried in those numbers all nigth long. (Sorry ladies!)