Will push traffic be relevant in 2024? Yes, in specific niches. While push notifications have become ubiquitous in recent years, many users have grown tired of the format and are hesitant to subscribe to another notification service.
In-page banners generate a different interest, too, and the intrusiveness of push notifications has led to Google taking action with updates to the Chrome browser.
That said, push technology is still effective in Tier-3 countries, where residents are more receptive to frequent notifications. Additionally, push ads are popular as a retention tool in industries such as gambling, where they can encourage users to sign up or make a deposit.
While push traffic may be more challenging due to the abundance of communication options available, it still has advantages and can be a helpful way to drive traffic.