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Mailing ex-members and members?
For those involved in paysites, I get the benefit of mass mailing ex-members and trying to get them back but for current members, is there any benefit in mailing those current members?
Part of me thinks that sending info (to active members) about updates etc is good but part of me thinks theres many members that may have 'forgot' about paying a monthly fee each month and getting emails may remind them to cancel.
Thats sound a little bad I know but history tells me many members do forgot about things and we've had some members for 6+ years who havn't logged in for years.
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