Originally Posted by plsureking

you may lose 5% at most, but you'll gain more than 5% in retention. let the ones that want to cancel go, or you are just a card banger. and if you are just a card banger, you need about 200 more sites

the ones who haven't signed in for years most likely don't have an active email in the biller anymore. your emails to them will bounce or go to spam.