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For us this started with the HCU update back in August, 2023. We gradually lost about 40-50% of our traffic. Last time we suffered a similar drop in rankings was back in 2020 when it took about maybe 7-9 months to recover.
Although this is something to worry about, it can happen and usually it's just a matter of keeping on working and being patient before the next update will restore rankings.
However, here comes the March Google update and we're losing another 25% of our traffic so far. Our rankings have NOT recovered. We never used AI.
What I noticed after these updates is that Google Search became full of subdomain spam, scraper sites, and domains that immediately redirect to an offer.
I'm not too optimistic anymore.
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