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I'm not really sure the old school game is very lucrative nowadays since everything seems much different. Finding good deals manually is still a thing I guess but for me, ad networks do the job better(and faster).
Use a tracker to map out your traffic and/or add optimisation rules to kill shitty segments that are not converting. It works like a charm, although it depends on your skill and chosen configuration. I`m now using Mondiad but If I remeber correctly, TrafficStars have some nice rule options.
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