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I think it is a short-sighted mistake for businesses to replace the human mind with AI tools. Until AGI is achieved, even the most sophisticated AI tools will not be able to provide an intelligent and thoughtful contextual response to a question, or a situation. But AGI is a gradual slope, and it could be achieved seemingly at any time.
That all being said, businesses have largely shifted to the bottom line, and short-sighted returns are far more important than long-term stability. Even if AGI isn't achieved soon, businesses are already replacing workers with AI.
So I think it's also a mistake if workers whose professions are threatened by the existence of AI do not diversify.
Can your clients simply input prompts into ChatGPT and get a response good enough to continue driving traffic and making money?
To answer your question, I don't think you'll become helpless, but if a sophisticated AI that can perform content writing does hit the market, if it's cheaper than you, it will replace you (even if that's bad for business.) You'll need to diversify or shift your target demographic to someone who wouldn't be served by AI.
We've seen it over the past two decades with outsourcing and cutting corners in a variety of professions, I don't see how this will be any different.
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