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I remember MaxCash had a really awesome webmaster education series by Snoops & Mike Fold. It introduced me to the concept of the "surfer trap" which is still a concept I see being used today.
In fact just the other day I was having a look at one of the spdates funnels and it was a classic surfer trap, just keeping the surfer banging around in their own stuff until he finally signs up for something or the click can be monetized somehow.
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