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A professional email delivery platform is a must. Pro SaaS platforms will handle all the technical aspects out of the box (e.g. DMARC, SPF, Unsub, complaint management, bounces/undeliverables, view/URL tracking...list goes on). And, the cost is minimal compared to what is occurring behind the scenes, which can never be achieved through a standard email network.
However, at the end of the day, inboxing and response rates are directly related to the sender's reputation. Delivery reputation is something that is built not purchased. AND, the receiving networks are the ones that determine your reputation score. If you are serious about reputation, avoid shared/pooled IP networks. With three decades of experience in this industry, I would argue a sender absolutely must have their own delivery IP and sending domain. This creates a neutral starting point, which allows accurate monitoring.
From there, to improve and refine your reputation will require ongoing monitoring of your campaigns. There is no silver bullet to good reputation. It is a constant grind if you want to avoid being blocked and achieve decent response rates from your contacts.
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