On the page of one of our models we launched an Advent week, which turned into a bright and profitable experiment.
What was it like?
Members could participate by paying a small tip. Under the terms, each day they “opened a window” to receive a gift. The gifts ranged from unique videos made specifically for the event to old content. Each day, themed posts were released with information about what gift all participants were receiving today - further engaging the audience as the event progressed. Videos were also offered for a fee for those who didn't participate in Advent but wanted specific clips. “Gifts” from the Advent calendar we sent via mass mailings.
What kind of content was used?
We determined the topics for the videos by surveying the audience beforehand and finding out their preferences. This allowed us to create ideas that subscribers were really interested in.
What was filmed during the week?
The topics were varied and not all were related to New Year and winter themes. The model shot videos on such topics as anal near the pool, short home videos, morning wake-up, Christmas photo shoot and New Year's greeting. The model also prepared a selection of her first videos, and we, in turn, created a compilation of the best cosplay videos.
In just one week, the Advent calendar brought in $7,836!
