Thread: Business Popular banner ad sizes?
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Old 01-20-2025, 10:06 AM  
Publisher Bucks
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Join Date: Oct 2018
Location: New Orleans, Louisiana. / Newcastle, England.
Posts: 1,123
Quote:
Originally Posted by Zuzana Designs View Post
These are the most common sizes I see in adult, and mainstream advertising.

300 x 250
728 x 90
160 x 600
300 x 600
970 x 250
320 x 50
336 x 280
250 x 250
468 x 60
970 x 90
300 x 100
120 x 600
Thanks! Out of curiosity, do you see a higher demand for static or animated banners?

I know from our internal stats it looks like static banners get a lower click rate in general (there are some exceptions as always) but they seem to have a higher conversion ratio, whereas animated graphics is opposite, more clicks, lower conversion lol

It would be great to figure out the ideal mix of static vs. animated on a single graphic to maximize the effectiveness on average
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