Is the Russian Yandex a Google Clone? Not exactly, but many in the SEO community consider Yandex to be the closest Google alternative with the most similar search results of international search engines. It was also revealed in Yandex’s source code that they regularly scrape Google SEO results to apply to their own ranking algorithms.
Negative Ranking Factors
- Adult content (eg, Porn, Nasty Content, Vulgarities)
- Broken embed videos
- Excessive display ads
- High bounce rate and low time on page
- Large areas use Flash Player
Positive Ranking Factors
- Links from Wikipedia
- Keywords in Anchor Text
- Local Ranking Factors: Ratio of Clicks from Local Users
- Number of Times Bookmarked
- Commercial Intent – has products or offers for sale
- Russian Language
- Use of Ngram keywords (related, relevant terms used in content)
- Use of synonyms
- Has a blog, especially if a “livejournal.com” blog
- Renders well on IoS, Android, Tablet, Mobile, and Desktop