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At some point in the mid 2000s conversions dropped enough that shaving was counterproductive and programs started reverse shaving to keep affiliates enticed to hit minimum payout.
When you run your own sites and do a lot of daily sales, you do get inexplicable bad days, and are at the mercy of things like processor scrubbing and bank declines.
What's funny is everyone complains about a bad sales day and no one says anything about a record good sales day, despite the odds of both being equally true (poisson distribution theory)
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