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If you don't have Shimmy trademarked as a non-profit helping to fight domestic violence against women/children, there's not much you can legally do. "Established" or "Copyright" doesn't offer as much protection as a trademark would, but even then, it would depend on the class that was filed. For example, I can use the term "apple" in my business name if I'm selling apples and not be worried about getting sued. I might even be able to sell clothing with an apple on it. But, I can't sell computers using the name apple. This is just one very vague example.
Trademark laws can be complicated, and those with money often times win. For example, facebook sued a few companies that used the word "book" in their name, mainly companies that operate in the social networking or online community space. They argued that the "book" component of their name was distinctive and that others using it in similar contexts could dilute their brand or create confusion. While they don't hold any trademark's on the word "book", they do have money to financially drain you.
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