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TOP-20 by eCPM in Adult Games: Austria Takes Second Place

Our weekly eCPM report brings new leaders that haven’t appeared in the rankings for a while. Austria, with $70.3, secures an impressive 2nd place in the Adult Games vertical.

TOP-20 Countries by eCPM (Adult Games):

1. New Zealand — $79.1
2. Austria — $70.3
3. Australia — $65.4
4. Italy — $59.8
5. USA — $52.6
6. Canada — $51.8
7. Belgium — $47.3
8. France — $45.8
9. Germany — $41.2
10. United Kingdom — $37.5
11. Netherlands — $36.9
12. Spain — $34.7
13. Greece — $31.8
14. Turkey — $29.4
15. Israel — $26.3
16. Switzerland — $24.1
17. Japan — $23.8
18. Portugal — $19.5
19. Poland — $16.4
20. Czech Republic — $13.7

Key patterns:

• Localize creatives and landing pages for the Austrian market: German is the primary language, but Austria is multilingual, so testing other languages can also pay off.
• Adult content is legal in Austria, as long as you comply with advertising platform policies.
• Competition is lower compared to other Western GEOs, while lead value remains very high, confirmed by both eCPM levels and payouts.
• The average age is around 42, meaning there’s a large, solvent adult audience.

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