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ok that's AMP thread,but i'll disagree. Mainstream = lots of $$ if done properly. To get a figure, overture's average pay per click cost the last monthes was 0.40cents. Mainstream co. can afford on average about 3 times more to spend. More than few online industries do figures larger than porn. Additionally mainstream is expanding day after day. Can you say the same for porn? I'm afraid not.
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Advertising/marketing, as per the demand displayed of bids on Overture is hardly a relative comparison between both industries. Yes, 'hosting' in example, brings in an average of $1.00-$3.00 per click via Google adsense as a publisher. Nice figure right? Well, how many are actually targeted? How many prospective customers will click? Convert? We're talking about a select, niche group. A wealthy group of business men for the most part. Purchasing hosting for a website. How many people are webmasters/own businesses looking for hosting? We're talking about segregating the majority of people here. Contrary to what you would think, not many are webmasters. Now, what is the prerequisite for a porn purchaser? None. Any female, male, or pirate (hey lets not discriminate) can be interested and eligible to purchase porn. Thus with this demand, and such competitive saturation, the bids must reflect accordingly. If we had $3.00 bids keyword terms such as "sex", advertisers would flush out months of marketing revenue in a single day!