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Lets theoretically say that I serve financial institutions and I provide them a service to send newsletters and marketing FROM them TO their customers ON THEIR BEHALF....
This opens a couple of problems:
1) the bank's customer may or may not feel that they have opted-in for marketing messages just because they get statements and so-on in email on a regular basis from their bank. Now both the service provider and the bank is at the whim of the fickle brainless customer.
2) I am the physical sender even if the bank is the "real" sender. I am now liable for the quality of the bank's opt-in list.
This kind of scenario will really put a damper on legit commercial email communications.
One further thought:
the "Bad Guys" in email marketing do everything they can to hide their origins and identities anyway, so as usual, everyone will be prosecuted except the people who are causing the problem in the first place.
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icq:159548293
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