Quite frankly resellers on any level are the majority of the cause of chargebacks.
Intentional fraud, and unintentional misrepresentation of the end product are WAY more prevalent than a smart surfer who's a chronic chargeback waiting to happen, for the simple reason that once a guy charges back with a processor he's not going to be able to use that card to buy again. No one is going to go and get multiple cards so they can join porn sites and charge back.
And as the PPS programs start to tighten the reigns, the cheaters will begin to infiltrate the recurring programs with a vengeance. No, they won't be able to get 40 bucks a pop for cheating but they will be able to get half that in most cases and if that's the best they can do, you better believe they are going to find ways to do it.
Right now the threshhold is 100 chargebacks per month to qualify for the breakout list and fine assessment on a per master account basis. But that's not saying that they could not decide in 4 months to lower that threshhold to 50 or 25 or even 5 cb's per month to qualify sites for punitive action.
If you plan to keep resellers around (at least as long as you are able to) I would suggest that you start screening them on an individual basis -- ask for a copy of their id, hold their payouts for an extra 30 days on the first check, an extra 15 on the second, etc. People who are in this as a long term business can and should understand these measures, while those looking to burn you for a quick buck will steer clear of your program and toast someone else's ratios. I would also start asking for recommendations from other programs they push, and either get copies of their stats from them or the sponsor with their permission.
Things are going to get tough, like it or not.
I expect by Dec 1 there will be some ugly fines and perhaps a termination or two that will set a ringingly clear and loud example.
"Can you hear me now?"
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