There is no secret formula. We had to reduce our cbs less than .3%. My solution was not pumping up #'s, buying more cross sells, or sending more crosses to ourselves. We became less agressive overall in what we accept. Also, we cleaned out several webmaster accounts with high CB's. Also, added in some $1 joins, no more frees.
If you run a simple spreadsheet and plug in some #'s, it becomes amazing how many good transactions it takes to reduce .3%. Not to mention those who had to reduce .7% or more.
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