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I think its all about maximizing an ad spot on gfy.
You buy the top spot and thus get the priviledge of allowing your affiliates to have a large banner in their sig. Which is quite valuable, if you think no ones clicking those...think again.
Most sponsors buy sig space in one form or another anyway, its called webmaster referral bonuses.
Any decent ad campaign should seek saturation of a given target market. If GFY is your target market, is buying sig space all that "moronic", given the goal?
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