Quote:
Originally posted by 12clicks
its also bullshit to say you convert off your tgp at 1:200 for banner clicks.
It only takes 20,000,000 visitors to get 200 banner clicks
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Depends on if you sell ads by per impression or per click or sale.
If by the click or per sale then 1/200 would be fine. If by impression you'd need to know clickthru %.