Marcus, it's all about the branding and the grand development/architecture of the network. I say again... network.... because you're going nowhere with ONE site.
Emphasis on the branding and development, as well as the marketing framework.
This is where people like me come in. You can't do shit like this on your own man. I'm sure someone will post an example to prove me wrong, but those rare few are lucky success stories, and rarely duplicated. You need a full team of professionals these days, all extremely competent in their fields, to pull this shit together. Coders, designers, PR, marketing, techs, think tank, etc.....
the days of the one man show are all but fucking gone bro.
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