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Happy guy / Complaining guy
Doesn't make comparisons / Puts competitors down
Does what he says / Says one thing, does another
Innovative / Copies (badly)
Treats webmasters well / Tosses a bone once in a while
Treats employees well / Tells them they're lucky they have jobs
Meets people worldwide / Vegas, limited access, body guards
Brags about his employees / Brags about himself
Talks about promo tools / Talks about himself
Puts fresh content on banners / Puts his face on banners
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