We use it every Friday night, pretty much. We golf and go back to a friends house and they always forget to bring beer. I think its about $10 more and its a Taxi company that picks it up and brings it over.
Here's an article on Dial A Bottle from '93, so they have been around awhile.
http://www.eye.net/eye/issue/issue_0...WS/nv0624c.htm
Burtman