Just because one is not actively spending money when producing content for non-exclusive use, does not mean that they aren't "Spending a dime" as you so put it. Those shoots STILL require the model to be paid. It's money out of pocket, in fact, and unless the content sells, those losses might not be recouperated. So he's supposed to value design more than content, when by "giving" his content away, he's essentially whittling it's value down, and further decreasing the chances of recovering funds paid out to do shoots.
For someone who claims to shoot content, you don't have a clue much, do ya?
